Cynthia Lohr
57:53 
Episode Description
In this episode, Ashley and Kevin welcome Cynthia Lohr, co-owner and Chief Brand Officer of J. Lohr Vineyards & Wines and long-term partner of National Breast Cancer Foundation. Cynthia shares the moving story behind J. Lohr Touching Lives, a campaign inspired by her mother’s legacy, which has helped NBCF expand access to breast health services and support for thousands of women over the past 18 years.
Listeners will learn the fascinating history of the J. Lohr family vineyard and how social media and community are shaping a new era for family businesses. Cynthia also discusses her personal career path, her passions outside the vineyard, and J. Lohr’s commitment to inclusion, sustainability, and giving back.
The episode ends in a special moment as Cynthia is surprised with the Circle of Hope award, celebrating over $1 million cumulative dollars raised for NBCF’s early detection, education, and support services. Cynthia beautifully defines what hope means to her and her words of encouragement to others. Whether you enjoy wine, value community, or are seeking inspiration, this episode is a toast to resilience, legacy, and igniting hope together.